The Lamb is cynical by nature. He is a paid-up subscriber to the axioms “If it sounds too good to be true, it probably is,” and “Where there’s smoke, there’s arson.”
Recently, a friend of The Lamb, Adam (name changed to protect the imprudent), told him about a new website called OneSeason.com. Adam is a willing, though very suspicious, participant in the OneSeason market. Essentially, this site allows “investors” to buy and sell shares in their favorite players and teams from the world of sports. There are both primary and secondary markets.
In the primary market, OneSeason conducts initial public offerings (IPOs) of shares for both teams and players (with a price set at $5 per share) via an allocation algorithm. These shares are then traded in the secondary market, splitting if/when the price reaches $20 per share. The company makes money by charging commissions of 5% on IPOs and 1% on secondary trades. Presumably, fixed and variable costs are de minimus.
Now for the fun part. Unlike traditional shares of company stock which entitle the holder to a fractional ownership of that company’s net profits, holders of OneSeason shares simply own the bragging rights to a given player or team. Unfortunately, bragging rights, much like gold and vacant land, are not positive carry investments. Then again, land and gold are both tangible assets and offer at least the potential of capital appreciation.
Of course, OneSeason shares can go up in value. An investor simply has to find someone to pay a higher price than he paid — the so-called “greater fool theory.” The Lamb certainly feels that OneSeason participants are entitled to purchase shares as they wish – (The Lamb’s Rule #5 — “You pay your money, you take your choice.”) However, he feels that OneSeason has essentially created a somewhat mitigated pyramid scheme. This “venture” differs only slightly from the early 20th century Ponzi Scheme.
The product (service?) OneSeason sells has no intrinsic value save for the aforementioned bragging rights of player/team cyber-ownership. This may be a good time for potential OneSeason participants to repeat to themselves The Lamb’s Rule #2 — “Know and understand what you own.”
One may ask how this is any different from owning a baseball card or even a work of art. The difference is that in owning one of these two types of positional goods, an investor has possession of a tangible item, and more importantly, one which is of finite supply–
Pablo Picasso is not going to be composing many more paintings, and the American Tobacco Company threw away the mold for the T206 Honus Wagner baseball card nearly a century ago.
As amazing as it seems to The Lamb that this market exists, more incredible still is that it has actually spawned websites for OneSeason investors (again, the term “investors” is used extremely loosely here) to exchange opinions and information about share prices of players and teams, much like websites devoted to fantasy football/baseball enthusiasts. Sites like OneSeasonNation.com and OneSeasonTrader.com garner far more hits than does your editor’s humble corner of the blogosphere.
Trade shares at OneSeason.com if you wish. But keep The Lamb’s Rule #4 (An asset is only worth what someone else is ready, willing, and able to pay for it) safely in the front of your mind.
Right now, Adam is wishing he had remembered it…

"Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote."
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